An iconoclast who refused to be defined by conventions, Andy Warhol claimed that “art is what you can get away with.” He painted consumer goods; adapted the techniques of mass production to make art; designed products, record covers, and award-winning advertising campaigns; collaborated with fashion designers; authored numerous books; directed music videos; founded Interview magazine; produced his own television show; worked as a model; and endorsed products with his iconic persona. For Warhol, these pursuits were all part of a larger creative vision, which continues to have a profound influence on contemporary culture.
As the owner of the copyrights to works of art created during Warhol’s lifetime and the registrant of numerous “Warhol” trademarks internationally, the Foundation ensures that his artwork is accessible and exists in the world in meaningful ways that stay true to his forward-thinking spirit. The Foundation is the designated steward of Warhol’s legacy, and its award-winning licensing program pays homage to the artist’s sophisticated melding of art and commerce, fine art and popular image-making—while also generating revenue to support the Foundation and the extensive philanthropic work it does. This stewardship is a responsibility that the Foundation approaches thoughtfully and rigorously, but also creatively, taking a cue from Warhol’s non-conformist spirit and his inventive entrepreneurial approach.